The article describes process evaluation in a NIDA-funded randomized community trial of a substance-use prevention media campaign called “Be Under Your Own Influence.” The two-year media intervention took place in schools with some supporting community activities, and was effective in reducing uptake of marijuana and alcohol by up to 40 percent.1
Because process evaluation and technical support are key to the effectiveness of such an intervention, the article will provide detailed description and analysis in order to guide similar interventions. We first discuss the development of the process evaluation instrument and approach, and then present campaign implementation issues that were discovered through process evaluation, and the actions taken to address these issues. Finally, we offer guidelines for other researchers who are implementing process evaluations. Authors: Maria Leonora G. Comello, comello.1@osu.edu; Michael D. Slater, slater.59@osu.edu; Kathleen J. Kelly, kathleen.kelly@csu.edu Read the full article Source: Cases in Public Health Communication & Marketing Journal, The George Washington University, Volume 1 – June 2007
A joint publication of Equity for Children’s Executive Director Alberto Minujin and UNICEF that monitors progress toward Sustainable Development Goals, offering a crucial data tool that goes beyond income measures, capturing a comprehensive view of child well-being through topics like immunization, nutrition, and education.
